Episode 24: Peer Groups: Qualitative Assessment


This episode of The EC Minute takes a look at the second step in picking or updating a peer group–the qualitative assessment.  After a company has a pool of potential peers using the quantitative assessment process, looking for companies that are within a reasonable range of the subject company, the next step is to consider the characteristics of each potential peer to determine if they, in fact, would make a good peer for the subject company.


Click HERE to download the slides for this episode.